Fashion refers to the styles and customs prevalent at a given time. In its most common usage, “fashion” exemplifies the appearances of clothing, but the term encompasses more. Many fashions are popular in many cultures at any given time. Important is the idea that the course of design and fashion will change more rapidly than the culture as a whole. Fashion designers create and produce clothing articles. The fashion industry is currently a thriving business worldwide. This industry exploited the need of every person to be attractive and fashionable. It is a fact that a person’s social status is highly regarded if he or she is fashionable. While a man’s being fashionable is usually his sharp-dressed and well-coiffed look, a woman’s fashion sense is much more different. Women’s clothing and apparel to be fashionable and stylish should follow the trend of the time. And the trend changes very quickly, so the women must adjust and buy the new trend.
Fashion is a term so popular today that I found no reason to explain it to you. So let’s come to the point. Whenever we talk about fashion, the first image that flashes in our mind is the image of a woman. Indeed, they are women alone who are most closely associated with fashion. However, in today’s world, men are also not in isolation from fashion. But, studies reveal that the craving for fashion is much intense in women than anyone else.
Fashion shows are being organized from time to time by various organizations in different parts of the world. In these fashion shows, models used to wear various types of fashionable cloths and walk through the ramp, to demonstrate these cloths to the fashion lovers over there. By and large, the changing fashion trends demonstrated through these events are also peculiar to women
The terms “fashionable” and “unfashionable” were employed to describe whether someone or something fits in with the current or even not so current, popular mode of expression. However, more so in the modern era items termed ‘not so current’ may indeed fit into the term ‘Retro.’ Retro fashion allows rule shifts, such as ‘old is suddenly new,’ thus fashionable. The term “fashion” is frequently used in a positive sense, as a synonym for glamour, beauty and style. In this sense, fashions are a sort of communal art, through which a culture examines its notions of beauty and goodness. The term “fashion” is also sometimes used in a negative sense, as a synonym for fads and trends, and materialism. A number of cities are recognized as global fashion centers and are recognized for their fashion weeks, where designers exhibit their new clothing collections to audiences. These cities are Paris, Milan, New York, and London. Other cities, mainly Los Angeles, Berlin, Tokyo, Rome, Miami, Hong Kong, São Paulo, Sydney, Barcelona, Amsterdam, Madrid, Melbourne, Mumbai, Vienna, Moscow, New Delhi and Dubai also hold fashion weeks and are better recognized every year.
Fashion marketing is about combining advertising, design, business administration and an understanding of how the fashion world functions and what is going to be fashionable in the future based on current fashions and pop culture. If you are a fashion marketer, you will bring the ideas from the designers down the potential buyers, from behind the scenes.
If this sounds like the type of career you would be passionate about, it is vital to select a good fashion marketing school which offers the right kind of program for you and a great training schedule. You will need to attain good exam results to apply for a place in most respected fashion marketing schools.
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